The VBBFW (Valmont Barcelona Bridal Fashion Week) trade fair has once again put up its “sold out” sign, with more than 400 brands having confirmed their attendance at what is set to be the largest event so far. These results reaffirm the upward trend of VBBFW, which, after five years of sustained growth, will witness a 10% rise in the number of participating brands.
International firms will account for 70% of the total, firmly establishing the exhibition, organized by Fira de Barcelona, as a world leader and a hub of international business for bridal, cocktail and evening wear fashion and accessories. 400 brands have confirmed their attendance at Valmont Barcelona Bridal Fashion Week's trade exhibition, an increase of 10% on last year. As a result of the excellent pace of bookings for the exhibition space, the fair put up its “sold out” sign in January, with three months still to go before the event.
The number of international firms has also increased by three percentage points with respect to last year, accounting for 70% of the total. The brands come mainly from 34 countries, particularly the UK, USA, Italy, Holland, Germany, Turkey, France, Portugal, Belgium, Poland, Lebanon, Israel and Ukraine among others. Marchesa, The Atelier by Jimmy Choo, Antonio Riva and Zac Posen are all due to make their débuts in Barcelona. Marchesa fwill present its creations at the trade fair and its Marchesa Bridal Couture Spring 2020 collection and a selection of party dresses from its Ready to Wear line on the Barcelona Bridal Night catwalk (scheduled for 24 April). This will be the first time that this North American brand, among the most admired in the world, displays its bridal collection in Europe.
Find out more at www.barcelonabridalweek.com