Victoria Kay
Victoria Kay

The L J Group launches new label and appoints Creative Director

The L J Group launches new label and appoints Creative Director: Image 1 The L J group is delighted to be bringing together 25 years of design and manufacturing experience with the latest marketing techniques to give you a brand which will deliver not only on design and product reliability but on support and team work.

Georgia Bridal is named after the daughter of Neil Flatley (Chief Executive of the L J Group), who explains how the changes are going to benefit customers, both current and new. He says, “The landscape of retailing, especially bridal, is changing quickly and so are we. Young, fresh and full of fun, Georgia Bridal is designed with our retailers put at the heart of the brand. Our passion will be based upon growing business partnerships with selected boutiques and if we believe in one thing, it is that we are stronger when we work together.”

In addition, the L J Group also announces the appointment of new Creative Director, Helen Lord from the award-winning Lulu Browns bridal boutique in Whalley. Neil says, “I am delighted to welcome Helen to our team. Her passion and enthusiasm for bridal knows no limits. The technical and marketing expertise she brings will mean exciting times ahead for both the Group, our stockists and our future partners.”

The new brand is available to view alongside sister label, Charlotte Balbier, at the newly renovated showroom of L J Group in Lancashire.