Fira de Barcelona has decided to postpone Valmont Barcelona Bridal Fashion Week in light of the current situation surrounding COVID-19.
Originally set to take place from April 20th-26th at the Montjuïc venue, the dates have now been revised to June 8th-14th.
The fashion shows will occupy the first days of the event while the tradeshow will be held from the 12th to the 14th June.
The institution, which is closely following the current situation generated by the COVID-19, has decided to take this decision in order to hold a the best possible edition in an expected more propitious environement and in a new date that also fits well with the industry needs.
Jesús Díez Betriu, the new tradeshow president and owner of the bridal firm Jesús Peiró, has stated: " We are taking this decision in order to celebrate our 30th edition in a more suitable dates to ensure its success, not only because of the quality of the collections and the presence of the big national and international firms, but also because the whole bridal industry has shown all the support to what they consider their tradeshow of reference".
In this sense, VBBFW's director Estermaria Laruccia, wanted to "express my gratitude to all the industry representatives that faced with this unexpected situation have always shown their collaboration, support and trust. We keep on working to make Valmont Barcelona Bridal Fashion Week once again the main business and trend hub for the bridal industry".
VBBFW, the world's leading bridalwear event organized by Fira de Barcelona, is planning to celebrate its 30th anniversary with 35 fashion shows and around 450 firms in the tradeshow, 74% international from 34 countries.