After talks with PETA Germany, fashion house Hugo Boss has launched its first completely animal-free men's suit, certified with the "PETA-Approved Vegan" logo, as part of its BOSS spring/summer collection.
PETA applauds the brand for offering its customers this compassionate alternative to wool suits and hopes that other fashion houses will follow in its footsteps.
"As demand for ethically produced fashion continues to rise, we applaud Hugo Boss for being the first world-known premium brand to set this stylish milestone in vegan menswear," says PETA Director Elisa Allen. "Compassionate consumers can now choose a design that's not only fashionable but also cruelty-free and sustainable."
The Boss design team made sure that the new vegan men's suit was created exclusively from non-animal materials, including dyes, glues, and chemical substances. Made from certified organic European linen, the suit is available both online and in stores in beige, dark blue, and black.
The "PETA-Approved Vegan" logo was created in 2013 to help companies showcase their clothing, accessories, and home furnishings made with only vegan materials and to enable shoppers to identify animal-free items at a glance. More than 1,000 brands and designers worldwide have already had their products or collections certified to use the logo, including ESPRIT, Zalando, Topshop, and Dr Martens.