The Knot Worldwide, the largest global wedding planning company, today announced the acquisition of Hitched, a leading digital wedding planning brand in the UK, from Immediate Media Co.
Launched in 1997, Hitched has helped over one million couples plan their weddings with extensive inspiration and ideas, planning tools and a leading vendor marketplace to connect with top wedding professionals.
As part of the acquisition, The Knot Worldwide has also acquired the digital assets of You & Your Wedding, a UK-based wedding inspiration brand with 35 years of heritage.
This acquisition will enable Hitched to combine its rich history of serving the UK market with The Knot Worldwide's more than 20+ years of wedding expertise and best-in-class digital planning experience, apps and tools, making it easier for couples to discover and connect with the right local wedding professionals.
"We're excited to welcome the Hitched brand and its impressive talent to The Knot Worldwide," said Tim Chi, Chief Executive Officer, The Knot Worldwide. "As the go-to and trusted resource for couples planning their weddings in the UK, and with a team that embodies our core values and culture, we couldn't think of a better addition to our family."
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