Victoria Kay
Victoria Kay

Breaking news: Coronavirus impacts on London Bridal Fashion Week and White Gallery bridal trade events, which are now postponed

White Gallery is just around the corner!: Image 1 Attire Bridal has just received the news that Ocean Media Group have taken the decision to reschedule London Bridal Fashion Week and White Gallery 2020.

Originally set to run at ExCel London from the 22nd to 24th March 2020, it has now been moved to a later date of 14-16 June 2020.

A statement from Ocen Media Group reads as follows:

"Following consultation with stakeholders and all of the feedbback we have been receiving, along with taking the continually evolving health concerns and travel restrictions in to consideration, we have decided rescheduling the event is the best course of action to help support the bridal supply chain.

"The show will take the same format as previously planned, with top bridal brands, live fashion shows and inspirational education content.

"All current registrations are still valid and pre-registration will stay open to enable retailers to register for fast-track entry on arrival at the event in June."

Read their statement in full by heading to their Instagram. If you have any questions about the move of London Bridal Fashion Week or White Gallery from March to June you can email Ocean Media Group.

"We can only imagine the stresses and strains Coronavirus is having on your bridal business," says Attire Bridal's Editor, Claire Muffett-Reece. "It's worrying for all, from a retailer who's receiving call after call from brides-to-be pushing back their appointments, to a wedding dress designer who's invested time and money in a new collection, only for them to now not know when it will even be released to the public. It's an uncertain time for the bridal industry, and will be for the next few weeks, but please remember to stay safe and protect the elderly and vulnerable. You should also self-isolate immediately for seven days if you show any signs of the virus symptoms – a high temperature and a new, continuous cough."