We take our hats off to Hitchin- and London-based bridal boutiques Morgan Davies Bridal, recently becoming a registered supplier with the Blue Light Card and providing discounts to members of the armed forces, police, NHS and fire service staff.
Now nurses and police officers can save hundreds of pounds on their wedding dress after the store signed up with a national scheme.
Sam Weston, managing director of Morgan Davies, said: "The Blue Light card is a fantastic scheme to be a part of. Nurses, paramedics, the police – they all do such a great job in the community. Signing up to the card means we are able to give something back – saying a little 'thank you' for all their hard work."
Eligible shoppers to either boutiques will be given a 10% discount on all gown orders, excluding dresses that are already in the sale.
The Blue Light Card was launched in 2008 to offer discounts to those working in the NHS, emergency services and armed forces, with discounts online and in store. Find out more at Blue Light Card.
For more trade news and views make sure you read our March/April 2020 issue.