Pantone has unveiled 19-4052 Classic Blue is its Colour of the Year for 2020. The timeless and elegant hue is intended to highlight the desire for a dependable and stable foundation from which to build as we cross the threshold into a new era.
"We are living in a time that requires trust and faith," explains Leatrice Eiseman, executive director of the Pantone Color Institute. "It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable hue we can always rely on. Imbued with a deep resonance, it provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking, challenging us to think more deeply, increase our perspective and open the flow of communication.
"Representing peace and tranquillity, the shade is non-aggressive and easily relatable. "It highlights the relationship between trends in colour and what is taking place in our global culture at a moment in time," adds Laurie Pressman, vice president. "As society continues to recognise colour as a critical form of communication and a way to express and affect ideas and emotions, designs and brands should feel inspired to use colour to engage and connect."
In fashion, blue is genderless in outlook and seasonless in endurance, taking on a distinct appearance through application to different materials, finishes and textures. In beauty, it can be used to make a dramatic statement for eyes, nails and hair. Across home décor, the shade can inject creative confidence, transforming a space through colour combinations and tonal statements. For packaging, it conveys a message of honesty, credibility and reliability that today's consumers will respond to.
Pantone has also collaborated with a number of sensory experts from the worlds of music, food, fashion, beauty and technology to envision Classic Blue as a sound, smell, taste and feeling, inspiring creatives and consumers to think about colour differently. Find out more at www.pantone.com