British jewellery brand Scream Pretty has recently announced its expansion into the international market, with a launch into Australia at the beginning of October.
Founded in 2016 by sisters Lucy Lee and Jessica Pearce, Scream Pretty has fast become the UK's go-to jewellery brand for women that like to add edge to their everyday style. The new e-commerce site screampretty.com.au follows a natural progression in the international strategy for the rapidly growing brand.
Co-founder, Lucy Lee says; "Scream Pretty are thrilled to launch in Australia. The last three years have seen fabulous growth for the brand in the UK and we see huge potential for our exciting designs in this new market."