Domino Jewellery reported increased footfall at the recent International Jewellery London trade show, with both of its major product launches of the Rosabella and Anthology collections being well received by buyers.
The Anthology collection was the highest in demand, with the Fanfare story being the most popular amongst the range's 10 stories. The company also noted increased interest in its in-house manufactured ring ranges.
Sales Director Andrew Sollitt said, We were really pleased with the extremely positive response we received for the new ranges from retailers. The design team have completely revitalised Anthology adding six new creative, saleable stories and Rosabella was refined to provide retailers with highly commercial, classic diamond suites that hit key diamond weights. Our focus on responding to current trends and retailer requirements delivered an excellent show across all three days. We also felt that there was a definite positive vibe at the show; we were also particularly impressed by the interest received, through IJL, from international buyers.
Commenting on the show itself, creative director Naomi Newton-Sherlock said, "It was an excellent show from several viewpoints. Although smaller, we felt that footfall was up, and we know that the engagement and sales were up too. We also received a lot of positive praise from visitors to our stand, which had been refreshed to create a space that was more reflective of a boutique retail environment, featuring laser cut displays and curated collections. We were also delighted to pick up three awards - 'International Jewellery Brand of the Year' at the International Leading Lights awards; as well as 'Fine Jewellery Brand' and 'Young Jewellery Designer of the Year' for our Ring designer, Rachel Morgan, at the Professional Jeweller Awards. We are very proud of our teams' success at the awards and are pleased to celebrate the hard work that everyone of our employees puts into the business.