Attire Bridal - Apr/Mar 2020 (Issue 76)

HEAD TO GERMANY 41 INTERBRIDE Make sure the 24 th , 25 th and 26 th May is in the diary – Interbride 2020 is one not to miss! Even before the Interbride trade show opens its doors for the eight time, it’s already made history. How? In response to respective preferences voiced by the international specialist retailers, the organisers decided to move the trade show date from its originally planned mid- April slot to the end of May. That’s a clear indicator of the organisers’ commitment to the industry’s interests! That means when specialist retailers from all over Europe head to this wedding, bridal and special occasion wear trade event, they will be doing so on their preferred schedule. The Interbride organisers responded to a debate between the buyers and the manufacturers about the perfect trade show timing – and promptly changed the month it was originally set to run. “Right from day one, our trade show motto has always been ‘by the industry for the industry’,” explains Ulrich Wendel, the show’s CEO. “When we realised that the manufacturers and the retailers were clearly involved in a heated debate about the ideal date for an ordering trade show, we responded immediately.” Obviously, that wasn’t an easy feat, as finding a suitable date depends on there being sufficient hall capacities, not to mention the availability of hotels and the entire organisation. “Despite the additional effort necessary, our guests can now order their 2021 ranges at a time when they are already aware of the latest market development – and can therefore invest their capital with confidence,” he continued. FAST FACTS WHERE: Düsseldorf Exhibition Centre, Messe Düsseldorf, Stockumer Kirchstraße, 40474 Düsseldorf, Germany WHEN: 24 th – 26 th May 2020 INFO :