Attire Bridal - Apr/Mar 2020 (Issue 76)

30 MICHAEL’S BRIDAL FABRICS W: MICHAELSBRIDALFABRICS.CO.UK STAND: B20 With one of the largest stock ranges of bridal-related fabrics, edgings, motifs and accessories in Europe, Michael’s Bridal Fabrics offers no minimum order and a fast delivery service… Why should visitors come and say hi? We will be showcasing our new eco-friendly fabrics for the first time. This includes a fabric made from orange, as well as others using recycled polyester – and a French lace made mostly from organic cotton. What are you most looking forward to about LBFW? We are always pleased to have the opportunity to meet many of our existing customers and also to be available to introduce our company and its products to new ones. It’s a cost effective way of seeing customers from many different locations on the same few days. Are you offering any show promotions? For trade fairs we normally waive all cutting charges for orders placed during the show. TWILIGHT DESIGNS W: TWILIGHTDESIGNS.CO.UK STAND: F62 This well-established bridal accessory business is a trade-only company, providing availability on all products year-round to promote its excellent consistency of supply… Why should visitors come and say hi? We’ll be showcasing our brand new collection for the first time with some truly show-stopping pieces. Our customers love how versatile our range is and we aim to have something perfect for every end user. What are you most looking forward to about LBFW? The London show is a great opportunity for us to catch up with our overseas customers and establish relationships with new accounts. The show is greatly recognised in the industry and it’s important for us to make time for everyone we meet there. Are you offering any show promotions? We already offer many perks for our customers. We don’t require a minimum order, there’s free P&P on sales over £125 (net), plus you get the reassurance of dealing with a well established, trade-only supplier.  PHOENIX GOWNS W: PHOENIXGOWNS.CO.UK STAND: C9 Phoenix Gowns, Danielle Couture and Envy by Phoenix are committed to supporting their retail partners with high- quality collections, a personalised customer service and the stability of a British-based, family business… Why should visitors come and say hi? Our collections offer exceptional value for money while retaining high quality fabrics and designs. We pride ourselves on personalised customer service and have the advantage of one of our team members being a fully qualified seamstress, meaning advice on practical alterations. What are you most looking forward to about LBFW? We love reconnecting with our retail partners, many of who have been with us for many years, on a face-to-face basis. Our social media consultant, Alana, has been working hard to increase our online brand awareness, and LBFW is a great opportunity to add content to our platforms. Are you offering any show promotions? We prefer to keep our prices continually competitive rather than reducing them or offering incentives.

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