Attire Bridal - Apr/Mar 2020 (Issue 76)

DESIGNER DEBUTS WHOLESALE BRIDAL COLLECTION Matthew O’Brien, winner of Britain’s Top Designer , has launched a bridal collection for wholesale. The collection blends traditional with contemporary, striking silhouettes with fierce attention to detail, and boasts exceptional quality British materials and hundreds of fine laces. Retailers also have the option of exclusive designs being created for them by Matthew. A range of 40 designs are available, wholesale priced at £200 to £900, and are shipped internationally. Matthew won Britain’s Top Designer at the age of 22 and for the last four years has established an eponymous label at a flagship store; a beautiful three-storey townhouse in Chester. As well as bridal, a collection of ready-to-wear ladies evening and occasion wear is being introduced to the global wholesale market. “It’s with huge excitement that retailers across the globe will be able to bring the glamour that my own customers tell me they experience on wearing my designs, to their own clients,” says Matthew. “Expanding into the wholesale market is a natural progression for the brand, and builds upon the work that I was recognised for on winning Young Business Person of the Year at the end of last year.” To find out more about wholesale enquiries call +44 (0)1244 888 807 or email chester@mattobrien.co.uk . IT’S GOT TO BE SHOE Attire Bridal are pleased to reveal the launch of Paradox London’s newest wedding shoe collections. With a vast, new array of bridal and special occasion shoes to suit everyone, the team have been working hard to bring together catwalk trends and the consumers’ needs of comfort. With a large focus on the ever-growing demand for wide fit shoes, Paradox London has created a line of fashion-worthy styles that are missing on the high street. Elegant bridal and party shoes in EE and EEE fittings have been created, without compromising on their key factor of comfort. When it comes to trends, vintage and boho still take centre stage in the bridal world. With this in mind Paradox London has created shoes that encompass vintage styling, using beautiful laces and seeing a return of the cute round toe. To Find out more please visit paradoxlondon.com SAY HELLO TO JUSTIN ALEXANDER’S ADORE Justin Alexander is ready to appeal to all modern brides by launching the collection Adore by Justin Alexander. The brand emits a joyful atmosphere that celebrates authentic happiness, embracing an overall light and uplifting feeling. Fashion-forward and girlish yet effortless gowns remain at the core of Adore, and have been created for independent women with an active and modern lifestyle. Designed with captivating garments which are chosen with a sure sense of spontaneous air of confidence, the collection is one to consider, as you can see from these stunning pictures above! The collection will be showcased at London Bridal Fashion Week at the end of March. To find out more about the Adore collection visit justinalexander. com – then turn to page 26 for our extensive London Bridal Fashion Week preview. INDUSTRY NEWS 23

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