Attire Bridal - Apr/Mar 2020 (Issue 76)

2020 TREND REPORT Want to make sure you’re keeping up with the latest bridal trends? Most Curious, the biggest independent bridal event in the UK, have just released their rundown of big looks, ideas and vibes for the year ahead. Here are a few to follow… BOWS: The classic pretty decorative accessory is perfect for dresses – think oversized and full for all the feminine fanciness. EDWARDIANA: Think Molly Brown on Titanic – restrained, covered and modest silhouettes, with big picture hats, long tea dresses with high necks and decorated shoulders and cuffs. PLEATS : In the midst of femininity, this more structured, sharply-creased technique for fabrics will bring some order to the proceedings. HEADWEAR: This will also have a historical flavour, with fabrics and millinery pieces close to the head with a wrapped sort of aesthetic. Find out more about the next Most Curious event at amostcuriousweddingfair.co.uk ESTHER BELLEPOQUE PRONOVIAS COLLABORATES WITH ASHLEY GRAHAM Pronovias has announced its collaboration with Ashley Graham. Entitled Ashley Graham x Pronovias, it’s available in sizes four to 38, and is cut and crafted to guarantee the perfect stylish fit for every body shape. Ashley Graham highlighted: “From shopping for the perfect wedding dress to the big reveal on your special day, women should feel confident and empowered throughout the entire process. When I shopped for my wedding dress 10 years ago, I had difficulty finding a style in my size that fitted well and made me feel special. It's necessary for the bridal industry to be an advocate for inclusivity and body diversity, and therefore I'm honoured to partner with Pronovias to offer beautiful and comfortable options in many sizes and styles." The collaboration with Pronovias is a stunning, 16-piece collection that represents Ashley’s sophisticated and modern aesthetic. Find out more at pronovias.com INTRODUCING THE WHITE BLOOMS BRIDAL COLLECTION Sarah Barrett, creative director and designer at Lyn Ashworth, has launched the official campaign for her new White Blooms 2020 line-up. This beautiful 12-piece collection is in a ‘beyond pale’ palette of pillow-soft and structured fabrics. The soft silhouettes will capture the imagination of all brides with timeless shapes, re-worked proportions, ageless elegance and classic femininity. Imagine light-as-air silk organza and the billowing volume of Mikado, alongside draping silk crepes, duchess satin and dupion taffeta. Add floral, hand-appliqued details, delicate spot tulle and pearlised sequins, which catch the eye against matte crepe and satin organza backdrops. Find out more at lynashworth.co.uk INDUSTRY NEWS 19

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