Attire Bridal - Apr/Mar 2020 (Issue 76)

CURVE APPEAL Attire Bridal ’s loving the latest line-up from True Brides True Curves, designed to fill brides with the confidence that comes with wearing a dress they’ve always dreamed of. As always, the dresses are fitted with the signature True Curves luxury construction, that supports and cinches where needed and is naturally figure-flattering. This season sees True Curves take its quintessential vintage-inspired style, before adding a combination of modern and classically romantic twists. In particular we’re drawn to Isla; featuring a slim crepe silhouette adorned with delicate Art Deco inspired beading. Then there’s Isabela, a gorgeous ballgown shape updated with a deep neckline and lace cap sleeves. Find out more at ROSA CLARÁ CELEBRATES 25 YEARS Spanish bridal brand Rosa Clará is marking their 25th anniversary in style, with a year of special events for brides all over the world. One of the highlights will be the annual runway show during the Valmont Barcelona Bridal Fashion Week, with the unveiling of the Rosa Clará 2021 bridal collection – turn to page 39 for more on the event. As a new feature, Rosa Clará will create a microsite devoted entirely to the 25th anniversary, using it to release details about the firm's rise, from the opening of their first store in Barcelona in 1995 to becoming a benchmark in the luxury bridal sector. The new site will also feature Rosa Clará brides’ first-hand accounts of their wedding experience – these unique testimonials will provide an insight into the magic and emotion that premium bridal fashion evokes and that epitomise the brand’s spirit. Find out more at FIVE MINUTES WITH… THE BRIDAL INDUSTRY CONSULTANCY’S JANE WATSON How will our readers benefit from your business? I’m the business management consultant for our industry and have helped many businesses start-up or enhance their existing business for more than 25 years. Assisting retailers with realistic ideas of who and how to buy dress samples, setting the right sales targets to ensure taking a wage and making profits is possible – while protecting their investment – is just a taster of what’s available at my consultations. What advice can you offer anyone new to the trade? It’s essential to have a good business plan. The only way to ensure your investment is safe is if you have the correct information about our industry, as well as realistic overheads listed to give you genuine sales targets. And what about those in existing bridal businesses? Make sure your premises are interesting, inviting and un-cluttered – think dress rails not packed too tight and a good selection of sizes. Of course a happy meet and greet is essential, so have a think about your USP. What do you say to anyone worrying about Brexit? Your brides may be concerned about their employer company moving out of the UK – plus their partner’s employment could be at risk for the same reason. I suggest you keep to the budget asked for by your brides, to avoid your customer overspending at such a delicate time. Any other top tips? People buy from people – I’ve personally witnessed this. If your customers like you and feel relaxed, they will want to buy from you. Owning your business is a bit like show business, in that you have an audience you need to keep happy! Find out more at INDUSTRY NEWS 17