Up close and personal

Louise Prance chats exclusively to Moda's new show director, Adam Gough, about what's to come and what's new for the 2019 event

Up close and personal: Image 1 As new show director, what interests you most about Moda?
Moda is a market-leading show with huge potential for growth. It boasts a very special sense of community that really feels like a fashion family get-together. Along with its strong womenswear and accessories sectors, Modais the UK's largest gathering of footwear brands. Most importantly, I'm really looking forward to getting to know all the brands and helping them to achieve their goals over the next few seasons. With closer collaboration, a new and improved hosted buyer programme and matchmaking service, I think there are exciting things to come for Moda.

From your perspective, why is this show a must-visit on the buying show circuit?
Moda has a strong sense of community, and it is this that makes it such an essential show. Moda has become a key meeting point for independent retailers and big-name brands where they might not be able to make the tripto London for other shows. Of all the ITE fashion shows, Moda has by far the most loyal visitor base, and our buyers come to meet with old friends, new brands and agents from the industry. On top of this, Moda offers an enviable content programme that gives buyers key market and trend insights that they wouldn't have access to elsewhere.

Who are the must-see returning brands?
We're lucky enough to be joined for Moda SS20 by brands that have been exhibiting with us from the beginning.In the womenswear sector, Godske, Carol C Collections and Marble are among some of our key returning brands. Moda Accessories will see Accessories by Park Lane, Max & Ellie and Tempest Designs among the lineup, while key exhibitors Lunar, Tempest and Caprice join us once again in Footwear.

Are you introducing any new concepts to the show this year?
As we aim to grow the show, Moda SS20 will have a number of new features. As part of our content-ledapproach, we are creating digital content 365 days of the year to ensure we're delivering value all year. Our on-site content will also be bene tting from this new approach, and there will be a full three days of speaker sessions and catwalks to deliver the latest in the market. For our buyers, Moda's hosted buyer programme is being reviewed and updated, making sure our key buyers get the most from the show and that our brands see the retailers who are most important to their businesses.We will also be introducing a number of product trails, designed to help buyers easily navigate the show and discover the brands they need to see. We'll be revealing more soon!

Which events at the show are most important to the accessories industry?
I don't think there's one key event at the show that's important to the accessories industry. Instead, I think it's inherently valuable for accessories and womenswear to sit alongside each other, as many of our womenswear buyers and boutiques look to accessories to add value to their in-store collections. I think it's the combination ofbrands and buyers that makes Moda a key exhibition for accessories brands.

Why should retailers attend the event?
Face-to-face networking is the secret to building successful long-term business relationships and establishing trust between brand and buyer. Moda has been successful for so long because of the relationships we enable with each edition. It also offers a place for brands and buyers to attend from further a eld, bringing them into the heart of the UK fashion industry, especially if they cannot make the trip to London or another country.Additionally, fashion is a creative industry, and there's something so important about seeing and feeling a product in real life it's not something you can capture on a screen or in a catalogue. This is what we mean when we say Moda is the show that brings fashion to life.

Victoria Kay
Tiffanys Wholesale Ltd