Victoria Kay
Interbride Messe GmbH
The Bridal Roadshow Ltd

New beginnings with Tony Bromilow

We catch up with bridal agent Tony Bromilow to find out about some exciting developments for the year ahead

Which bridal brands do you currently work with in the UK and will you be representing any other labels in 2019?

We are now working with Dutch bridal brand Modeca, incorporating its four lines: Modeca Collection, Le Papillon by Modeca, Curves by Modeca and Jazz by Modeca. More recently, we have added two amazing new collections to our portfolio and both are very different to the Modeca range. Herve Paris offers a very bohemian look at an attractive pricepoint and we are now the UK and Ireland representatives for Randy Fenoli Bridal. Both of which we are very excited to present to British retailers. In addition, we have our accessories collection Miranda Templeton. We are not looking to increase our collections any further in 2019.

How do Randy Fenoli Bridal and Herve Paris differ in their offering to brides, and what type of stockist would be a perfect fit for their respective labels?

Herve Paris has a very different look to all the other collections we carry as it offers a boho look with a vintage edge. The lace used for this collection is all designed and made specifically for these gowns and so this makes the brand truly original. This collection is particularly ideal for a destination wedding due to its attractive price point, with gowns wholesaling at an average of £350. We are ideally looking for stockists who are looking for something a little different. Randy Fenoli is now a household name for brides to be and he has an in-depth knowledge of the industry. His collection is fashion forward and features a gown for everyone! We are looking for stores who attract a savvy bride looking for fresh design, and a store that can embrace the essence of Randy Fenoli. The Silver Springs Collection from Randy Fenoli wholesales at around £650.

Which bridal trade shows will you be attending in 2019 and for what reasons?

In 2019 we will be attending the Bridal Event Amsterdam on 10th and 11th March, showcasing all of our bridal collections in one exhibition in a fantastic location. We are very excited about this new event and the timing of it. Claire will be exhibiting Miranda Templeton at White Gallery in March. White Gallery is the perfect platform for our handmade collection and is our core business. We also intend to exhibit at The Harrogate Bridal Show, which is a firm favourite of ours and buyers alike. It's also a great opportunity to network. In addition, we are looking into further options of attending key international events and one that many of our UK buyers attend. We are, however, still working on finalising our trade show agenda so watch this space!

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