I'm going to share my number one secret of how my wedding supplier clients get onto page one of Google so easily: Google My Business. If you haven't heard of the platform, it's time to get comfortable as this could be a game changer for your business.
What is Google My Business?
Google My Business or GMB is a free platform that can help you get into search features like Google Maps that appears on page one. Often, you can do it without your website having to be in the organic listings on the page itself. The tool itself works great for businesses that have a physical place that customers like visit like a photography studio or a bridal shop. However, it also works perfectly well for online businesses that target a local area like bakers, weddings planners and florists.
Why should I set up my profile today?
Google My Business is one of the most underutilised out of Google's tools and spending just 30-minutes today to set it up could help you outrank your competitors. GMB also allows you to collect reviews and images from your client which are both great for social proof and showing off your expertise before they've even visited your website.
Setting up your profile is simple and takes less than 30-minutes (although you may end up loving the platform and spend more time on it). Here's my simple step-by-step guide on getting started:
1. Search for your business name in Google in case you already have a profile set up. If you already do, you can claim it and start filling in all the details. If you don't, you can head to Google My Business to set up your profile.
2. You'll be prompted to add your business details like your business name and address. If you don't have a physical location like a bridal shop, select the 'I deliver goods and services to my customers' and 'hide my address' (it's not a store). This is great if like me, you work from home as your home address won't be made public.
3. You'll then be asked to choose the areas you deliver your products or services. I recommend select the top 5 locations you want to target.
4. The last part is to select the category your business covers. Google likes to make things simple so stick to the most generic category rather than something that fits your brand. The aim is to get more people to find you in your category.
5. The final set is to add your website and telephone number. You'll then be sent a verification code in the post.
Optimising your GMB profile
Here is where the real fun starts and you can start adding your personality and USP to your profile. Here are some recommendations that can help make your profile really useful for your clients…
Photos There are several places where you can add images to support your profile. Your logo image should be in a square format, your cover image should be your hero image and 16:9 size ratio, while BTS images of you, your team and your products should be in either PNG or JPG format and be a maximum of 5MB in size.
The images should be in focus, well-lit and with no filters, and they should also be realistic and represent exactly what your customers should expect from you.
Videos Each video must be less than 30 seconds and a maximum of 100mb in size. While this seems like a short amount, it should be enough to encourage your client to click through to your website.
Reviews Show your expertise and the value you can bring with glowing reviews from your previous clients. New to the industry? I'd recommend getting in touch with all of the suppliers you've worked with and asking them to leave a review about their experience. This works great with styled shoots as well.
Keywords If you are looking to target a specific keyword, like UK wedding dress designer, then include it in your business description. Make sure it sounds natural and flows rather than stuffing keywords into your description for the sake of it.
Update it like a social media platform
Google wants you to update your customers about your business and this is a great way to highlight any key events happening in your business. Showcasing at a trade event? Let your customers know by writing a post in your profile.
Answer your FAQs
Do the same questions keep popping up again and again on social media and in your emails? Make things super simple for your clients and answer them on your GMB profile.
So there is the secret I share with all of my clients. If you are looking for more tips and tricks like this to help increase your SEO in 30-minutes or less, then you may like my monthly content vault for wedding professionals. Brilliantly Visible provides personalised SEO strategies for wedding businesses and on-line retailers.