Victoria Kay
Victoria Kay

Editor Loves

Look what has caught the eye of the editor.

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Loved by Attire Bridal magazine

Wedding dress boutique Bellissima Weddings in South Woodham Ferrers recently won the national Bridal Retailer of the Year at The Wedding Industry Awards – and ever since it's been all systems go! TOWIE superstar Gemma Collins even popped in to the shop and was papped trying on wedding gowns – had she finally decided on/off boyfriend James Argent was the man for her?

Read all in my exclusive chat with owner Laura Daly in our March/April issue

Loved by Attire Bridal magazine

"The Galia Lahav signature style is very fashion orientated," the brand's head designer, Sharon Sever, tells me. "We are known for the fit of our gowns that transform the body, creating a curvy but statuesque figure with intricate detailing." 

For more of my exclusive chat with Sharon read our March/April issue – then why not drop me an email and tell me who or what you want to read about in our upcoming issues? I'd love to hear from you!

Loved by Attire Bridal magazine

After a dress that combines the sleek and sophisticated style many brides crave right now with just a subtle amount of jaw-dropping detail? My money's on this Elbeth Gillis number, taken from their latest Desire collection. "The Desire bridal collection sees the return of structured wedding gowns," say the brand. "Light boning in the bodices, and weightier silks and satins, add definition and shape. Wedding dress silhouettes range from gliding ballgowns to figure-defining mermaids, while necklines are strong."

Want more wedding dress inspiration? I've said it once and I'll say it again… all UK-based traders can subscribe to Attire Bridal, free of charge!

Loved by Attire Bridal magazine

You'll always have brides-to-be who favour a strapless number - it's one wedding dress style that will never go out of demand! That's why this week I'm lusting after this gorgeous design from new wholesaler Matthew O'Brien. “It’s with huge excitement that retailers across the globe will be able to bring the glamour that my own customers tell me they experience on wearing my designs, to their own clients,” says Matthew.

I dont know about you but I can't wait to see more of Matthew's line-up! For more wedding dress inspiration be sure to subscribe now to Attire Bridal.

Loved by Attire Bridal magazine

It's just two weeks until Easter Monday, so if you haven't thought about getting eggs-cited about your window display then it's high time you got things sorted! I asked Helen Goodwin from Made You Look Made You Stare for her essential advice… "I like the thought of soft, sugary pastels for your colour scheme – think bridesmaid dresses alongside spring flowers, ribbons and lights, with a few sugared eggs or almonds too. You could even go down the spring greenery vibe with gorgeous vibrant daffodils. Just imagine how your bride might be visualising their spring wedding day and represent that scene in your window and interior displays."

Picture courtesy of Argos.

Loved by Attire Bridal magazine

I adore the detail on this wedding dress from bridal gown designer Lillian West, but what I love the most is that it's a combination of short and long. This means it offers wedding guests two totally different views: one from the back and one from the front!

Looking to add some new designs to your boutique – or fancy seeing what other designers worldwide are up to when it comes to their latest wedding dress collections? Subscribe to Attire Bridal for the latest industry news, not-to-miss trade events, top business advice and so much more!

Loved by Attire Bridal magazine

Forget Pantone's Classic Blue – according to our regular Attire Bridal columnist, Caroline Weisters, green's very much the one to watch! "Greens are definitely wading into the water for 2020 bridal dresses," reveals Caroline, the sales and marketing manager of Bridal Fabrics. "Search up water green, sea spray and even apple tones in floaty chiffon."

Find out more about the latest trends by reading our March/April issue. Photo courtesy of Claire Pettibone.

Loved by Attire Bridal magazine

Want to know more about the Paul Zeni Bridal brand? I caught up with their designer Marina Adamou, who's been in the wedding industry for 37 years and counting! "From the time I left fashion design college I was designing and making bridal dresses and evening gowns for my family and friends," she reveals. "Within the first year I decided to form my own label, Hollywood Dreams, and I’ve also been involved with freelance bridal design for a couple of other companies."

Interested to learn more of Marina's career as a wedding dress designer? Read our exclusive Attire Bridal interview in our March/April 2020 issue.

Loved by Attire Bridal magazine

Myself and my team at Attire Bridal are totally smitten with this Azalea wedding dress from Suzanne Neville's latest Flores collection of bridal gowns.

"I’ve used a lot of embroideries as well as intricate appliqués alongside my statement, clean cut, chic fabrics," Suzanne told me. Find out more in my exclusive chat with the British wedding dress designer, who's created gowns for celebrities including Katherine Jenkins, Christine Bleakley, Elle Macpherson and Kate Winslet, in Attire Bridal's latest March/2020 issue!

Loved by Attire Bridal magazine

I've one word to say about this gorgeous hairpiece, from wholesale bridal hair accessories and wedding jewellery company Starlet Jewellery: WOW!

Perfectly encapsulating the key hair trends for 2020 brides, the brand's owner, Olivier Laudus, tells us more: "The fall 2020 Bridal Fashion Week runway was full of jewel-encrusted hairbands, something we’re going to see a lot of next year. Although the simple floral pieces from the last couple of years were pretty, I think most brides want something that will make them feel really special – and you can’t beat a bit of sparkle for that!"

Read our January/February 2020 issue for more advice from the leading experts in the hair accessory field.

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